Betsson Brand
Bets10
Betsafe
Betsson
Casino Euro
Logo animation ask from the client
Chosen Animation
NordicBet
Software
Brief, Approach & Outcomes
2017-2018
Under the Betsson brand, there were sub-brands;
Bets10, Betsafe, Betsson, Casino Euro, Kroon Casino, NordicBet, Oranje Casino and a Multibrand (crossover) where some brands would advertise together.
Each sub-brand has it's own aesthetic and personality.
Of course the audience (age) was still set as were the guidelines of the brand and also the rules and laws when it comes to advertising gambling.
We were restricted to a very low file weight for all brands, and so the quality of the animation/images are rather low. Even with this challenge we were always able to create something interesting, whilst also adhering to the rules on gambling.
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When creating motion assets, we also had to produce 'fallbacks' to sit in place of the animation in the case of email host didn't support animation. This, of course, needs to be kept in mind when designing.
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In addition to this the country of origin, eg; NordicBet, we designed in English for approval, but translated once finalised. We also had to keep in mind that some imagery/phrases would not translate well. My favourite example was an email with a piggy bank image, the header being "Fill your piggy bank". Whilst in the UK this seems clear, in other countries, a "piggy bank" is not a familiar thing.
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