eBay Collectibles - Refresh
Route 01 + 02
Route 03 + 04
Route 05 + 06
Route 07 + 08
Software
Brief & Approach
The task was to explore how eBay could be more 'current' and work with trends, appropriate to the brand, to bring something fresh and new to their social media.
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We wanted to make more of a showcase of the products, allowing the colours, shapes and branding to influence the design.
This provides a much more tailored aesthetic.
Art Direction & Outcome
Above you can see lots of different outcomes. These would all be individual routes rather than a collective.
To ensure continuity we would choose a route, for example the red framing of the 'Nike Satan' (route 06) and use this as a key element across all.
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Ultimately, while all variations were beautiful in their own right, eBay chose to run with the last version (route 08). Here we find a blend of our original concept, allowing influence from the product, whilst also still having a subtle nod to the eBay branding with the use of the 4 colour bar. Using a more minimal touch which is refreshing for eBay.