Dulux x eBay

Brief & Approach

To produce various assets which all are visually pleasing and easy to follow along with. This must include a 'fullbleed' version, a 'DIY Kit' and a video to provide more context.

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We wanted to make sure that the outcome looked like one collective project but with variation enough to recognise that these were different sections of the brief.

Art Direction & Outcome

We utilised the ebay four colour frame across the stills as the 'framed final result'. It allows us to create a hierarchy and almost use it as a focus lense to direct the eyes.

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 With motion, we recreated the iconic frame transition, filling the frame with colour. The video brings the DIY KIT stills to life and provides more context, in addition to almost being a tutorial.