James Davison Ceramics
Initial Logo Generation
Chosen Route - Logo Development
Website Design - Desktop + Mobile
Software
Brief & Approach
To produce branding for a newly established ceramics business. The style and inspiration for the ceramics is "Japandi" - a marriage between Japanese and Scandinavian design.
This brief uses stock imagery for mock purposes. I do not own the rights to those specific stock images/footage.
Art Direction & Outcome
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We explored various types of logo design, experimenting with scale, type, illustration and influence. Looking at pattern, shape and 'brush styles'.
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Ultimately, we decided on a more organic style and stroke to mimic the handmade and natural style of the ceramics. Using both type and illustration provides more versatility within the branding allowing us to use them together or singularly. We can develop the illustration in a pattern and the type into a minimal stamp for the ceramics. These were all considerations when creating and choosing the route.