Marvellous LogoType
Logo
Full Logotype
Full Logotype
Full Logotype Brand Publication
Typeface on Acetate
Company Social Media + University Final Major Project
Software
Brief & Approach
To create a logotype using their existing logo as the starting point and inspiration.
I wanted to be very thorough and create multiple versions of each letter, allowing myself and the design team to filter through and produce something very bespoke.
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In addition to the above, I wanted to have some physical pieces too as the company was very present on social media and often sent/received gift baskets.
Art Direction & Outcome
The final outcome was a fully working 3D bespoke logo typeface, alongside a 2D monochrome set of numbers and glyphs.
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In addition to the digital type, and the printed booklet, I used various media and materials to create the following;
- Vinyl stickers; allowing the company to personalise any PR packages
- Acetate poster; to be applied to a window allowing the colours to fall into the office when the sun shines through
​​​​​​​- Paper framed poster; to display in the office
- Repeated pattern on trace paper; either for PR packages or to use as a backdrop
Final University Exhibition
I thoroughly enjoyed my time at Marvellous and loved creating their logo type. It propelled me into looking more closely at type for some other projects. Ultimately, I wanted to push this hand-crafted logotype project further for my Final Major Exhibition. (See above).
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To do this I broke apart the key and 4 brand colours and created an anamorphic installation using perspex.
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0.75in Perspex
Screen printed outlines in black
40cm x 1cm Perspex rods
Pink/blue/green paint (mixed to the correct pantones)