Nectar
Website Homepage
(TOPP and Loyalty Banner)
GIF Homepage TOPP Banner
Nectar / eBay Wrapped 2020
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Interactive Banners : How To
GIF Homepage Banner
Software
Brief & Approach
Each brief is slightly different of course, depending on the needs of the brand. From advertising 50x bonus points, to a Nectar Partnership Anniversary all the way to a 'Step-by-step' email.
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We knew from previous results that more visually creative banners performed the best - and so I really kept this in mind when working with Nectar. More so with 'count-down' banners (see top gallery for 50x Bonus Points banners (x2)).
Art Direction & Outcome
Above you can see lots of different outcomes. These would all be individual routes rather than a collective.
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When working with a brand partnership brief, you have more clients and more guidelines to follow. These were challenging at times, but I was always given more creative freedom when working on these types of briefs.
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One of our Best Results
We received extremely positive feedback from eBay at the end of the live project.
In 1 hour, the UK site drove $6m GMV, whilst the deals page drove $1.1m GMV. Whilst the CTR (Click-through rate) was at 4%, almost 4x what is considered good engagement. This is something that the Nectar | eBay partnership have never achieved before.
See green peak below for visual data results.
