Nectar - New Direction Proposal
Brand Proposal
Condensed Brand Presentation + Creative Examples
Software
Brief & Approach
I was given ownership of the Nectar and eBay partnership, this meant that any projects were briefed directly to myself and the team of Mid/Junior designers of which I managed.
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With the expectation of working solely on these campaigns, we decided to task ourselves with refreshing the design of their brand cross-over/relationship. We wanted something more interesting and inspired by the brands and logos.
Art Direction & Outcome
We had a discussion about how to incorporate more of the Nectar brands within the emails - as previously adding the Nectar logo felt like an afterthought, rather than a brand collaboration.
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Through the careful consideration of both brands, we created the following work. Utilising the Nectar logo alongside the ebay colour scheme and focussing on both guidelines when considering imagery use.
This was not the final route to be chosen, but is was loads of fun and also invaluable experience for myself and my team.
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