OVO Energy

Software

Brief & Approach

OVO wanted to update the way they look with a more abstract illustration style. Inspired by French designer and illustrator Malika Favre to provide a more simplistic overall vision.

Art Direction & Outcome

We used simplified shapes and a limited bold colour palette, linking back to our main influence and her aesthetic.

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We adapted the illustration to ensure it was flexible enough to fit within a responsive rollout. We also provided versions of the car in red and green allowing for subtle variation for future adapts.