Star Wars | Disney | eBay Partnership
Top Banner / Poster / Header Design
Motion Experiments
Email Concepts
Landing Page
Software
Brief & Approach
Disney & Star Wars partnered up with us to create a full eBay takeover. In the original brief, we were to produce something to advertise the auction of a DIY Landspeeder, built by Colin Furze see video here.
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We needed to advertise merchandise whilst also advertising the movie. These in conjunction with adhering to Disney/Star Wars Guidelines in addition to ebays guides and capabillities onsite/in email too was a challenging one for sure.
Art Direction & Outcome
We designed a one-page email and utilised animation, which is something we rarely do. In order to keep things playful and more interactive we split some of the sections into 'Lightside' and 'Darkside' allowing the customer to make that choice, just as they do in the movies.
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As the build progressed it was clear finished Landspeeder would not align with the auction timelines. Hence the work was put on pause and was never completed. I still thoroughly enjoyed this project.