The White Company
Original Design - Desktop
Mobile
Original Design - Instagram
Fabric Wave Exploration
Updated Design - Desktop
Mobile
Updated Design - Instagram
Landing Page Exploration - Storyboard
Landing Page Exploration - Animation
Billboard / Advertisement
Billboard / Advertisement
Software
Brief
The White Company are well recognised for their beautiful, high quality fabrics. We were asked to allow this to inspire the design. The website needs to be clean and inviting and keep to brand guidelines by using the correct colours and fonts.
Art Direction & Outcome
We wanted to use fabric to inspire the design - both through visual imagery and also the shape and movement it provides.
I used the logo as a guide to influence an organic shape, as though I were laying fabric down above it. This gave us a subtle wave which we knew could be used in various ways.
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The fabric wave because a staple within all design, taking away some of the harsh corners on the homepage, whilst on social media, it helps to tie in and create a more 'fluid' story and profile. Lastly, I explored a simple landing page idea, showing how else we could utilise the fabric wave.